At AIBRT we conduct leading-edge behavioral research that has the potential to improve the well-being and functioning of people worldwide. Here are just a few examples of recent research findings:

  • Search suggestion effect (SSE).  In multiple experiments begun in 2016, we have shown that search suggestions can be used to influence people's opinions and votes. Our initial findings on SSE was described in an article in September, 2016, and can be viewed here.
  • Search engine manipulation effect (SEME). In multiple experiments in the U.S., India, and elsewhere, we have shown that search rankings can have a dramatic effect on election outcomes. Because people have come to place enormous trust in high-ranking search results, results that are biased to favor one candidate can easily shift 20 percent or more of the votes of undecided voters toward that candidate - up to 80 percent of the votes in some demographic groups.
  • Sexual orientation. In extensive survey research with more than 500,000 participants in 170 countries, we have confirmed Kinsey's finding that most people are attracted to people of both genders at some point in their lives.  We have also introduced the concept of Sexual Orientation Range (SOR), which is a measure of how much choice people have in expressing their sexual orientation.  Our sexual orientation test is now available in 12 languages; the English version can be accessed at
  • Building love. In ongoing research on how love arises in arranged marriages in ten different cultures, we have identified the main factors that appear to contribute to the growth of love of over time:  commitment and sacrifice.  In connection with this research, we are developing games and exercises that help Western couples take control over their love lives.  People can participate in this ongoing project at
  • Relationship skills.  We have identified seven trainable skills that are important for the success of long term love relationships, and we have shown that such skills are associated with improved relationship satisfaction and increased levels of happiness.  A test that measures these skills is accessible at
  • Boosting creativity.  We have identified four trainable skills that are important for creative expression and have shown which skills have the biggest impact.  The most important skill?  Capturing new ideas as they occur. A test that measures these skills is accessible at
  • Good parenting.  We have identified ten skills that are important for raising happy, healthy, productive children - The Parents Ten.  The skill that predicts the best outcome with children is:  expressing love and affection.  A study with 2,000 parents comparing these skills appeared recently in Scientific American Mind and is accessible here.  A test that measures The Parents Ten can be accessed at
  • Ending teen turmoil.  We have accumulated evidence suggesting that the problems of American teens are caused by two elements of our culture:  Teens are isolated from responsible adults and trapped with peers in the media-controlled world of teen culture, and teens are infantilized - that is, treated like children long after they have entered young adulthood.  Our data show that teens are remarkably competent but that the general public views them as inherently incompetent.  In one recent study with more than 30,000 participants over a wide age range, we found that 30 percent of our teens are at least as competent as half the adult population across a wide range of adult abilities.  A test that measures adult competence can be accessed at
  • Stress and happiness.  We have studied four trainable skills that are important for managing stress, and in a recent study with more than 1,100 participants, we found that good stress management accounts for nearly 25 percent of the happiness people experience in life. A scientifically-validated test that measures stress-management skills is accessible at


Adolescence Fact-Sheet

Artificial Intelligence Fact-Sheet

Creativity Fact-Sheet

Love and Relationships Fact-Sheet

Mental Health Fact-Sheet

Morality Fact-Sheet

Motivation Fact-Sheet

Parenting Fact-Sheet

Sexual Orientation Fact-Sheet

Stress Management Fact-Sheet


©2012, AIBRT